CAPITAL CORP. SYDNEY

73 Ocean Street, New South Wales 2000, SYDNEY

Contact Person: Callum S Ansell
E: callum.aus@capital.com
P: (02) 8252 5319

WILD KEY CAPITAL

22 Guild Street, NW8 2UP,
LONDON

Contact Person: Matilda O Dunn
E: matilda.uk@capital.com
P: 070 8652 7276

LECHMERE CAPITAL

Genslerstraße 9, Berlin Schöneberg 10829, BERLIN

Contact Person: Thorsten S Kohl
E: thorsten.bl@capital.com
P: 030 62 91 92

Value Proposition Design

Readings

A practical guide on how to design value network and bring breakthrough ideas to life, fast and efficiently.

This book is not a long read, but it communicates ideas with a lot of visual elements in order to make easy to read and understand product strategies. Shaping your ideas made easy.

Takeaways

  • As it’s always the case with innovation, prototype, mockup and fail fast. Having an idea is not enough, and being able to materialize it, define some direction at the early stage is very important and higher chance of success.
  • Ready to use mockups and value representation network designs to facilitate your work and researches.
  • The importance of testing on the whole process. Just start with your idea!