Value Proposition Design

A practical guide on how to design value network and bring breakthrough ideas to life, fast and efficiently.

This book is not a long read, but it communicates ideas with a lot of visual elements in order to make easy to read and understand product strategies. Shaping your ideas made easy.


  • As it’s always the case with innovation, prototype, mockup and fail fast. Having an idea is not enough, and being able to materialize it, define some direction at the early stage is very important and higher chance of success.
  • Ready to use mockups and value representation network designs to facilitate your work and researches.
  • The importance of testing on the whole process. Just start with your idea!