A real favorite! I enjoyed everything in this book, from the very personal tone of the biography, to the fine description of the entrepreneur path to success. We really feel the struggle of growing a business you may experience as an entrepreneur… Until you finally create the behemoth we know today.

I also liked the take of the Japanese business relations, and I can say by experience that almost nothing changed between the timeframe of the book and nowadays. Same demons, different levels. Very impressing.

Takeaways

• Path of business and the unknown-unknown (when you didn’t even plan for the unknown)
• Lesson of humility
• Business with Japan on their great and (very) bad aspects
• Finally knowing why NIKE is called NIKE!